If you’re an aspiring blogger, website owner, or online marketer, then the phrase ‘search engine optimization’ is one that you hear often. When you’re not familiar with the phrase, it can raise a lot of questions. What does it mean, exactly? Why is it important? Do you need to use it? What happens if you don’t use it?
This article is the answer to those questions. Learn search engine optimization, the right way. Follow these basic steps that I provide to optimize your blog or website, and you’ll be on your way to finding readers, creating traffic, increasing followers, increasing subscribers, and growing your Brand.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of creating website content that is intentionally enhanced for search engines to find it and display it as a top result when a User searches for a particular keyword or keyword phrase.
In other words, it’s optimizing your online content so that people will find you through a search bar, without the use of paid advertising.
Why is Search Engine Optimization Important?
The amount of information online literally grows by the second. At every moment, there are people writing and publishing posts and pages of content with the purpose of reaching an online audience. This amounts to millions of new articles each and every day.
With that much content available to browse on the internet, how will your content be found?
Through the use of good SEO practices, you can optimize your blog or website to higher rankings in search engines like Google, Bing, and Yahoo, allowing it to be found through search.
When someone finds you through a search engine, and clicks on your content, you have succeeded in generating ‘organic traffic.’
Organic traffic is any non-paid website traffic. This includes word-of-mouth traffic, the flow of visitors to your blog or website by way of a keyword search engine inquiry, or any unpaid online marketing such as a referral through the website’s social media account or a backlink from another website.
Do You Need to Use SEO?
The answer is always: YES.
If you’re not using keywords in your content that are being searched for in a search engine, then people may not find your content, and you could lose an income stream!
Organic traffic is the best traffic to have finding your content because it is not dependent on anything else (with the exception of a backlink), and it’s free.
As long as there are search engines, people will find you if you are using good SEO.
Other ways of generating traffic, such as social media marketing or paid ads, are wonderful, but out of your control. If something happens to that traffic source, then you could go from having a great income stream to nothing in a second.
- If you create a website, ignore all of the suggestions for incorporating SEO into your content, and only use Facebook to market your Brand, then if anything happened to Facebook, your business would immediately die. Any income you were generating would stop, and you’d be starting over.
- Likewise, if you own an Ecommerce or WooCommerce site, and you rely on one affiliate program for income, then that affiliate program closes, your business would immediately die. Any income you were generating would stop, and you’d be starting over.
The saying “Don’t put all of your eggs in one basket,” is very crucial when trying to establish your Brand and create an online source of income. In due time, you will be utilizing several methods of online marketing, and could be creating several streams of online income.
No matter what you choose to implement, remember…
It’s extremely important to use SEO to create your own sustainable organic traffic.
Well, if you think that it’s too much extra work to worry about SEO in your content, then you will find that you are missing out on organic search traffic. This means that you will have to do much more marketing in order to get any traffic to your content, and, as I just explained, you risk several uncontrollable variables.
If you’re spending 4, 5, even 8 hours researching and writing a quality, lengthy blog post or online article, then the 10 to 20 minutes it takes to do a little keyword research and strategic placement is well worth your efforts. Believe me.
Your Guide to Proper Use of SEO
First, understand that SEO is not just the use of keywords. It includes the design and layout of your website, the strategic placement of keyword phrases in your content, as well as the images used throughout your site.
What you want to provide your audience for great SEO:
- Quality, Relevant Content using correct Grammar, Spelling, and Puncuation
- Relevant Keywords in your Title, first Paragraph, and one optimal spot in the Body of your content
- Extensive knowledge on your Topic (several pages/posts over 1000 words each)
- Descriptive Images with Relevant Titles
- Relevant Internal and External Links to Products, Services, or References
Notice the keyword here: Relevant.
The search engines want to provide users the most relevant information they can find on the internet related to whatever words or phrases the users are searching.
If you follow the rules above, you will find that your content will rank high in the search engine results pages (serps), your organic traffic will increase, and your Brand awareness will grow, thus resulting in even more organic traffic. You see the cycle?
Avoid Blackhat SEO
Blackhat SEO is the use of deceptive or unethical tactics that mean to trick the search engine or mislead users. The practices are not only frowned upon, but can lead to very serious consequences, including penalties by the search engine and getting banned, which is the exact opposite of what you want to accomplish.
Blackhat SEO tactics include keyword stuffing, duplicating content, spamdexing, cloaking, use of invisible text, and use of external linking to non-relevant information.
Why do people use it? Because, it can often lead to quick cash. If you’re looking to practice blackhat seo, you’re on the wrong website.
I teach the allowed and suggested methods of whitehat seo that lead bloggers, website owners, and online marketers to long-term sustainable online business growth.
Because of the use of Blackhat tactics, search engines often change their algorithms, which leaves some people frustrated. The bottom line is, the search engines want quality, relevant information to provide their users. No matter what changes may occur to any algorithms, the rules remain the same.
Follow the rules, and you will succeed in SEO.
I hope you’ve found this article, “Learn Search Engine Optimization (the Right Way!)” helpful. If you have any questions, or comments, leave them below, and I’ll be glad to help you out!
Owner of BuildYourIncomeOnline.com