Social media marketing is the use of social media platforms to market your brand, company products, or company services. Because there are so many people on social media, it is the best method to get your brand in front of a large audience. If you’re not using social media to promote your business, you are missing a huge opportunity for awareness and growth.
There are so many benefits to using social media, and so many tips that we’ve stumbled upon over time, that we decided to narrow down the information and present to you this concise and relevant guide on how and why to use social media in marketing.
10 Social Media Marketing Benefits and Tips
1. Exponential Growth of Your Brand
The purpose of using social media platforms for business is to easily and quickly reach mass numbers of potential clients and customers. If you want your Brand to be known, then you need to get it in front of people!
With several large social media platforms available, the ability to reach millions of people is at your fingertips. For every person that follows you, there is often a network of hundreds more who might find and follow you.
⇒ For a step-by-step guide on getting started with social media, and useful tips for platform success, see How to Get Free Traffic to a Website (Updated Guide) We’ll walk you through setups with the 6 Top Social Media Platforms.
2. Multiply your Marketing Efforts
You can have several Business Profiles, Pages, and Accounts on social media platforms, so if you have multiple businesses, you can set up a social media campaign for each business (it is not advised to use one account for multiple businesses). You can even choose to link them across some platforms if you want to.
3. Opportunity for Free and Paid Advertising
Using all of the most common social media platforms are free, but there are optional paid advertising opportunities as well to further promote your business.
With featured posts through paid ads, you can reach targeted groups of people based on various filters such as location, demographics, interests, and “lookalikes” which is a category of people who resemble your current followers or customers.
4. Find your Target Audience
Hashtags are not just for Twitter!
Use hashtags on ALL platforms to reach potential customers who are interested in a particular topic (#specifictopic, #yourproduct, #yourservice, #yourbrandname, etc). Hashtags are a quick, and free(!), way to make or find connections to a particular subject. Be specific. Use them as you would keywords. If you are too generic, like #travel, you’re not likely to be found. Instead, use #travelafrica or #travelgermany.
With an attention-grabbing headline, engaging content that sparks discussion, and the use of hashtags, you have a winning recipe to catch some eyes and followers.
For best results in reaching a particular group of people, look at each platform’s specific ad campaigns. There are various types, with various features, prices, and schedules.
5. Use Good Practices
Every platform has a set of guidelines that are expected to be followed, or consequences can (and do) occur. It is wise to read each individual platform’s guide to participation for compliance, but here are some general rules:
- √ Do Create a Complete Profile.
- √ Do Provide Unique Quality Content.
- X Don’t Spam.
- X Don’t Mislead, Misrepresent, or Deceive.
- X Don’t Promote Fraudulent Services or Illegal Activities.
- X Don’t Discriminate.
Be professional. Be respectful. Be honest. Be helpful, and you’ll be good! √
6. Be Social… Be Active… Engage!
Share content regularly (daily), but don’t go overboard. If you post too much, you start to look spammy and will annoy people. There are guidelines available to follow that show the recommended times to share based on the platform. See my Pinterest Board ‘Social Media Marketing’ for more info.
Include images and videos in your posts. Posting with images (on any platform) expands your visibility greatly. People are more likely to view and interact with your posts if you have an eye-catching related image, or a memorable short video.
Infographics are a great way to deliver a message and attract viewers. You can create your own using templates on Canva or Piktochart for free. Here’s an example (found on Pinterest – search ‘content title infographic’) for all you bloggers and content writers out there:
Interact with your Followers and Commenters. If you want to people to follow you, you need to follow people! Answer questions and respond to comments in a reasonable amount of time. Share content of related brands that you’re following, and they will likely share yours, extending your network of followers.
7. Be Genuine
Create a thorough profile with your business name, logo, and a short but descriptive bio. Let people see your unique personality and brand. #authentic
Show the community what your business has to offer that’s of value to them. Post with intent to help inform, not to sell. The sales will happen when you have provided value to your audience, and you have established a relationship of trust and authority.
Be honest and transparent. Show that you love what you do, and others will be drawn to you!
Positive actions go a long way on social media platforms. The more you like, follow, and share, the more you’ll see in return. #generosity
8. Use Feedback Wisely
Social Media platforms are an excellent resource for fast and honest feedback.
Use community comments and suggestions to improve your business, implement new ideas, and increase sales. Pay attention to what people like and don’t like. What are people interested in? What are they asking for?
Another source of feedback is analytics. Most platforms provide free basic analytics, and some offer in-depth data reporting with paid ad campaigns. Analyze which content is performing well, and which isn’t. Create more of your top performers, and don’t repeat the poor performers. Watch closely to the numbers that are tracked and use the metrics to improve your reach, conversions, and sales.
9. Diversify Strategically
If you cast your net out over all platforms at the same time, and don’t have a strategy in place, then expect to catch nothing but chaos and stress. Utilizing as many platforms as you can handle is wonderful for maximizing your marketing reach if you are using them effectively. Take time to set up each account, and put a plan of action in place before moving on to the next one. Once you’ve mastered a routine, then you can incorporate the next platform.
10. Work Efficiently
By now, you’ve probably realized that effectively using social media marketing takes time to implement and maintain. If you create accounts on all of the main social media platforms and had to manage each one manually every day, you’d become a full time social media manager. It could easily take up all of your time.
Luckily, there are social media marketing tools to help schedule, manage, and report on your social media content, saving you time and maximizing your campaign performance.
Multiply Your Social Media Efforts with Schedulers
Social media platforms, and your followers, want to see that you’re active. It’s good practice to post and share daily, but that may not be convenient for everyone. Schedulers allow you to create your content ahead of time, then spend only a short time on your social media marketing efforts, saving you time needed to dedicate to other areas of your business.
A scheduler takes content that you create, and posts it at a time that you specify. You can create multiple posts or shares at one time, then have them posted or shared at set intervals, even across multiple platforms.
Here are 2 schedulers that can help organize your social media actions, and increase your time efficiency:
Tailwind is a very popular post scheduler among those using social media for business. They offer a free trial, and have a very affordable starter ‘Plus plan’ at just $9.99 a month, which is sufficient for most entrepreneurs and small businesses. Management features include post scheduling, monitoring, analytics, and content optimization.
Tailwind has two unique features called Tribes, which is a niche content sharing group, and SmartLoop, which is an optimized automated re-circulation tool. It also has a ‘suggested hashtags’ tool that recommends the best #’s to use for your post. Tailwind is currently only used for Pinterest and Instagram.
Hootsuite is another scheduling tool, that I only recently discovered. I’ve become quite fond of it because it offers a free trial and a free service. While the free service is limited (expectedly), it provides ample features to start scheduling with 3 platforms.
When you reach the point that you’ve outgrown the free service, the paid plan is $29 per month. This is justified for businesses using multiple platforms, as Hootsuite integrates with Pinterest, Instagram, Facebook, Twitter, LinkedIn, and YouTube. It’s your true all-in-one social media manager. In addition to scheduled posting, features include monitoring, analytics, content curation, and ad boosting.
Both schedulers offer very helpful, but very different, features. I recommend researching both of them and trying the service that best fits your current needs. It is easy to change plans down the road as your business evolves.
So there you have them! 10 useful Social Media Marketing Benefits and Tips!
I hope this article has provided you with some helpful social media business marketing “how-to’s” and that you feel prepared to begin or scale your social media campaign.
Remember to check out our related article on the 6 Top Social Media platforms. This will guide you step-by-step through account set-ups on Pinterest, Facebook, Instagram, Twitter, LinkedIn, and YouTube, as well as give you some tips on what each platform has to offer.
What social media platforms do you currently use for business?
Are you using a social media management tool?
Please share your experience, comments, or questions in the Comments section below!