Social media marketing is the use of social media platforms to market your brand, company products, or company services. Because there are so many people on social media, it is the best method to get your brand in front of a large audience. If you’re not using social media to promote your business, you are missing a huge opportunity for awareness and growth.

There are so many benefits to using social media, and so many tips that we’ve stumbled upon over time, that we decided to narrow down the information and present to you this concise and relevant guide on how and why to use social media in marketing.

~Some of our articles may contain affiliate links. For more information, see our Disclosure Statement.

10 Social Media Marketing Benefits and Tips

Social Media Marketing

1. Exponential Growth of Your Brand

The purpose of using social media platforms for business is to easily and quickly reach mass numbers of potential clients and customers. If you want your Brand to be known, then you need to get it in front of people! With several large social media platforms available, the ability to reach millions of people is at your fingertips. For every person that follows you, there is often a network of hundreds more who might find and follow you.

For a step-by-step guide on getting started with social media, and useful tips for platform success, see How to Get Free Traffic to a Website (Updated Guide) We’ll walk you through setups with the 6 Top Social Media Platforms.

2. Multiply your Marketing Efforts

You can have several Business Profiles, Pages, and Accounts on social media platforms, so if you have multiple businesses, you can set up a social media campaign for each business (it is not advised to use one account for multiple businesses). You can even choose to link them across some platforms if you want to.

3. Opportunity for Free and Paid Advertising

Using all of the most common social media platforms are free, but there are optional paid advertising opportunities as well to further promote your business. With featured posts through paid ads, you can reach targeted groups of people based on various filters such as location, demographics, interests, and “lookalikes” which is a category of people who resemble your current followers or customers.

4. Find your Target Audience

Hashtags are not just for Twitter! Use hashtags on ALL platforms to reach potential customers who are interested in a particular topic (#specifictopic, #yourproduct, #yourservice, #yourbrandname, etc). Hashtags are a quick, and free(!), way to make or find connections to a particular subject. Be specific. Use them as you would keywords. If you are too generic, like #travel, you’re not likely to be found. Instead, use #travelafrica or #travelgermany.

hashtag targeting

With an attention-grabbing headline, engaging content that sparks discussion, and the use of hashtags, you have a winning recipe to catch some eyes and followers.

For best results in reaching a particular group of people, look at each platform’s specific ad campaigns. There are various types, with various features, prices, and schedules.

5. Use Good Practices

Every platform has a set of guidelines that are expected to be followed, or consequences can (and do) occur. It is wise to read each individual platform’s guide to participation for compliance, but here are some general rules:

  • Do Create a Complete Profile.
  • Do Share your Privacy Policy and Afilliate Disclosure.
  • Do Provide Unique Quality Content.
  • Don’t Spam.
  • Don’t Mislead, Misrepresent, or Deceive.
  • Don’t Promote Fraudulent Services or Illegal Activities.
  • Don’t Discriminate.

Be professional. Be respectful. Be honest. Be helpful, and you’ll be good!

6. Be Social… Be Active… Engage!

Share content regularly (daily), but don’t go overboard. If you post too much, you start to look spammy and will annoy people. Include images and videos in your posts. Posting with images (on any platform) expands your visibility greatly. People are more likely to view and interact with your posts if you have an eye-catching related image, or a memorable short video.

Infographics are a great way to deliver a message and attract viewers. You can create your own using templates on Canva or Piktochart for free. Here’s an example (found on Pinterest – search ‘content title infographic’) for all you bloggers and content writers out there:

Clever Post Titles Infographic

Interact with your Followers and Commenters. If you want to people to follow you, you need to follow people! Answer questions and respond to comments in a reasonable amount of time. Share content of related brands that you’re following, and they will likely share yours, extending your network of followers.

7. Be Genuine

Create a thorough profile with your business name, logo, and a short but descriptive bio. Let people see your unique personality and brand. #authentic

Show the community what your business has to offer that’s of value to them. Post with intent to help inform, not to sell. The sales will happen when you have provided value to your audience, and you have established a relationship of trust and authority.

Be honest and transparent. Show that you love what you do, and others will be drawn to you!

Positive actions go a long way on social media platforms. The more you like, follow, and share, the more you’ll see in return. #generosity

8. Use Feedback Wisely

Social Media platforms are an excellent resource for fast and honest feedback. Use community comments and suggestions to improve your business, implement new ideas, and increase sales. Pay attention to what people like and don’t like. What are people interested in? What are they asking for?

Another source of feedback is analytics. Most platforms provide free basic analytics, and some offer in-depth data reporting with paid ad campaigns. Analyze which content is performing well, and which isn’t. Create more of your top performers, and don’t repeat the poor performers. Watch closely to the numbers that are tracked and use the metrics to improve your reach, conversions, and sales.

9. Diversify Strategically

If you cast your net out over all platforms at the same time, and don’t have a strategy in place, then expect to catch nothing but chaos and stress. Utilizing as many platforms as you can handle is wonderful for maximizing your marketing reach if you are using them effectively. Take time to set up each account, and put a plan of action in place before moving on to the next one. Once you’ve mastered a routine, then you can incorporate the next platform.

10. Work Efficiently

By now, you’ve probably realized that effectively using social media marketing takes time to implement and maintain. If you create accounts on all of the main social media platforms and had to manage each one manually every day, you’d become a full time social media manager. It could easily take up all of your time.

Luckily, there are social media marketing tools to help schedule, manage, and report on your social media content, saving you time and maximizing your campaign performance.

social media management

Multiply Your Social Media Efforts with Schedulers

Social media platforms, and your followers, want to see that you’re active. It’s good practice to post and share daily, but that may not be convenient for everyone. Schedulers allow you to create your content ahead of time, then spend only a short time on your social media marketing efforts, saving you time needed to dedicate to other areas of your business.

A scheduler takes content that you create, and posts it at a time that you specify. You can create multiple posts or shares at one time, then have them posted or shared at set intervals, even across multiple platforms.

2 schedulers that can help organize your social media actions, and increase your time efficiency:

Tailwind

Tailwind is a very popular post scheduler among those using social media for business. They offer a free trial, and have a very affordable starter ‘Plus plan’ at just $9.99 a month, which is sufficient for most entrepreneurs and small businesses. Management features include post scheduling, monitoring, analytics, and content optimization.

Tailwind has two unique features called Tribes, which is a niche content sharing group, and SmartLoop, which is an optimized automated re-circulation tool. It also has a ‘suggested hashtags’ tool that recommends the best #’s to use for your post. Tailwind is currently only used for Pinterest and Instagram.

Hootsuite

Hootsuite is another scheduling tool, that I only recently discovered. I’ve become quite fond of it because it offers a free trial and a free service. While the free service is limited (expectedly), it provides ample features to start scheduling with 3 platforms.

When you reach the point that you’ve outgrown the free service, the paid plan is $29 per month. This is justified for businesses using multiple platforms, as Hootsuite integrates with Pinterest, Instagram, Facebook, Twitter, LinkedIn, and YouTube. It’s your true all-in-one social media manager. In addition to scheduled posting, features include monitoring, analytics, content curation, and ad boosting.

Both schedulers offer very helpful, but very different, features. I recommend researching both of them and trying the service that best fits your current needs. It is easy to change plans down the road as your business evolves.


So there you have them! 10 useful social media marketing benefits and tips!

I hope this article has provided you with some helpful social media business marketing “how-to’s” and that you feel prepared to begin or scale your social media campaign.

Remember to check out our related article on the 6 Top Social Media platforms. This will guide you step-by-step through account set-ups on Pinterest, Facebook, Instagram, Twitter, LinkedIn, and YouTube, as well as give you some tips on what each platform has to offer.

 

What social media platforms do you currently use for business?

Are you using a social media management tool?

Please share your experience, comments, or questions in the Comments section below!

 

Cris

Owner of BuildYourIncomeOnline.com

Cris

Comments (18)

  1. Scott Hinkle

    Reply

    These are great tips. Although embarrassing, I must admit that I still forget to use hashtags!  I have to put a sticky note or something on my monitor so I don’t forget the next time I post. LOL.

    Thank you so much for this Clever Post Title Template.  It’s perfect for finding that catchy phrase to use.

    So Tailwind is only for Pinterest and Instagram at this time and Hootsuite integrates with them as well plus Facebook, Twitter, LinkedIn and YouTube.  I know you say they work differently but I have to say, just based on the platform count, I’m already leaning toward Hootsuite.

    I actually promote my businesses on Facebook, Twitter, Pinterest, LinkedIn, YouTube and Instagram.  Hootsuite hits them all.  Can you tell me a bit more as to why you suggest we take a look at both?

    My social media marketing does take a lot of my time.  I’d love to find the tool to help automate everything I do.  Can these tools post to various pages, groups, collections and so on or is it more of a primary posting at at account level (i.e. just posts the main page of a specific account, requiring separate accounts for all businesses vs pages, collections, etc.).

    Sorry if this is a bit too specific.  I can check it out myself (and I will).  I just figured you might have the answer handy.

    Thanks again,

    Scott

    • Cris

      Reply

      Hi Scott. Yes, since you’re already on multiple platforms, Hootsuite would be more convenient. The Pro plan allows up to 10 social accounts. Tailwind pricing is PER ACCOUNT. However, it offers two unique features for Pinterest: Tribes, and SmartLoop, that may be worth the $10 even if you are using Hootsuite. SmartLoop re-circulates your best pins for you automatically, at the best analyzed times. Of course, you’d want to monitor the metrics to see if it’s justified for your site/business.

  2. Reply

    Hi Cris, thanks for sharing your ideas about social media marketing. I’m a blogger starter and currently am still focusing on content building so I have not engaged yet in social media marketing. I think I need to work more on it after reading your post. And the Infographics that you mentioned in your post interest me a lot. It seems very popular now. I want to try to incorporate those in my own content so thanks for sharing the two free Infographics design platforms. That is very helpful!

    • Reply

      You’re on the right track. If you’re just starting out, then you want to focus on content. If you don’t have any content, then you have no use for marketing 🙂 Keep building your site. Bookmark this post and return to it when you are ready to start your marketing campaigns.

      There are many sources available for creating infographics, but I’ve been really happy with Canva. After I create the image, I can share directly from my Canva page to Pinterest. It’s very convenient, and they have some great templates to get design ideas!

      Since you’re just starting out, you may find this article helpful in creating your content: Learn Search Engine Optimization (the Right Way!)

  3. Todd P Matthews

    Reply

    Hi, Cris, I’ve heard of both Tailwind and Hootsuite. I love the fact Hootsuite will allow up to three platforms, which I would use Facebook and Twitter for, while Tailwind looks like a steal at $9.99/month for Pinterest and Instagram. On this long weekend, I have some time to really start on these things. It’ll help me immensely when it comes to controlling social media.

    • Reply

      Yes, Hootsuite has some advantages for those using multiple platforms. Definitely take a look. Check out Tailwind, too, to see what features you prefer. As I mentioned Tailwind has a couple tools up their sleeve that are worth the money(Tribes and SmartLoop), but also keep in mind that their pricing is PER platform. Good luck with your research. Nice thing is you can try both for free before you decide which plan to go with. Stop back and share your thoughts after you’ve used them. We’d love to hear your experience!

  4. Ali

    Reply

    What a great post! I really enjoyed reading it and this is exactly the information that I was looking for about social media marketing. I landed on your website and this post answered all my questions in detail.
    So happy that you decided to write about this topic and share it here. It’s very helpful and can definitely be used as a great source for everyone who is interested in using social media platforms to market their business.

    I will come back to your website again for sure and I’m looking forward to reading your new posts.
    Thanks!

  5. Reply

    Thank you for these tips! Especially for the one about hashtags. Honestly I have really been confused of the use of hashtags, but your mention of treating them the same way as keywords makes better sense now. Your suggestions about Tailwind and Hootsuite are very helpful and I have a question: With Hootsuite covering all six of the best social media platforms, even with it being more, it covers more than Tailwind, would you suggest that the better one to use? I right now mainly use Facebook, LinkedIn, and YouTube (none of which from what you suggested in your article are covered by Tailwind). So I may have just answered my own question here LOL. I am still so new to all of this, so having tools that will help with some of the tracking are definitely useful!
    Thank you again,
    Robert

    • Reply

      Hi Robert! Yes, I think you answered your own question! If you’re already on multiple platforms, I would suggest checking out Hootsuite 🙂

  6. Ronald L Washington

    Reply

    You have provided some very powerful information here. I agree that Social Media is the best method to get your brand in front of a large audience. I like the way you give us substantive content as well as procedural content. You give the step-by-step process of working in the Social Media space in a clear and cogent fashion. 

    I found the section on linking content to social media websites notable. You made it clear that one can convert a Facebook, Twitter, Instagram or another following to good and continuing paying customers. I’m a teacher and invariably my students and their parents use Instagram more than any other platform. So, would you recommend to focus on that?

    Excellent tips you mention; exponential growth of my brand, multiplication of market efforts, free and paid advertising, use of hashtags to target an audience, use of good practices, being social, active and engaged, genuine, diversify strategically and work efficiently. I also liked the tidbit about using a scheduler program. I plan to further investigate those tools.

    Thank you for this great information!

    • Cris

      Reply

      I’m glad that you found this article helpful (If you didn’t see the one before this, you can check it out here: How to Get Free Traffic to a Website (Updated Guide) I have a step-by-step guide in there as well you may find useful!)

      As for which platforms to use; it really depends on the content you are sharing, and the type of traffic you are looking to attract. Instagram is definitely wildly popular, and can help you attain a great following, but does take a little more effort to stay active and determine your best times to post (as I’m sure you’re aware, the posts don’t stay there forever) Instagram actually provides insights to help you determine the ideal campaign, so can be very lucrative. If you’re using multiple platforms, definitely research the schedulers. You’ll find them to save you time and you’ll reach a larger audience.

  7. Pentrental

    Reply

    I agree social media marketing can be some of the best outlets for getting your product out there. With so many different social media platforms, and with so broad a reach, it’s important to be able to tap into these channels, and the best way to do so is with sound advice, which you’ve provided so well here. 

    I especially like the parts regarding finding a target audience, using good practices and engaging. Your post title template is really helpful and I can’t wait to try some out. I’ll definitely check out Tailwind and Hootsuite through your links here as well. Thanks for the great information!

    • Cris

      Reply

      Glad you found this post and the template helpful! 

      If you are on multiple social media platforms (or plan to be), then I would take a closer look at Hootsuite, at it offers more options for platform integration. If you’re only looking for a Pinterest scheduler, then Tailwind has some very useful features. Both are great tools. Just depends on what you need. Keep in mind, you can always switch if necessary. Happy posting!

  8. SeunJeremiah

    Reply

    Thanks for this creative and informative article. Social platforms do help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. I’ll be putting these tips to work in addition to what I already have going on. I’m sure I can boost my traffic a bit more now.

    • Cris

      Reply

      You’re welcome! Thanks for commenting here. Glad I could give you some new ideas!

  9. Antonio

    Reply

    Hi Cris,

    Social media marketing is hard work, as you have to be engaging and at the same time not be too pushy. The balance is difficult to get right. If you push too hard, people seem not to be interested. It’s like a catch 22 situation, where you are trying to promote your website without actually promoting it. 

    Also, it takes months of work for people to find you and engage with you.  Sometimes you think it is a waste of time but it’s worth it once the traffic comes rolling in. The tips you have highlighted are very useful. Thanks.

    • Cris

      Reply

      You are absolutely right. Building a following takes time, but you can reach quite a number of people just within your first couple of weeks if you are actively engaging, sharing your content, and following others. 

      If you focus on providing helpful information, knowledge, and answers to the questions of your target audience through your blog post links, then you don’t have to worry about feeling “pushy.” Try to focus on what you are giving through your content, and you will soon see organic traffic and sales (without the salesy promotions!)

Leave a comment

Your email address will not be published. Required fields are marked *